Category : Search Engine Optimization

Search Engine Optimization

SEO Tutorial and Training 101 ; Search Engine Optimization How to

SEO-Tutorial

Welcome to SEO tutorial and Training 101. This SEO Tutorial is meant to detail the very basic needs you will need to know and understand when getting started with search engine optimization how to. Please be aware that in the SEO tutorial all practices discussed, mention or suggested are all thing Online Biz Information uses and implements daily!

To start off this SEO tutorial and training we’re going to give a basic run down of what SEO is.

SEO or Search Engine Optimization is

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results.

– Wiki

in lament terms, “tricking” your website out with the goal to appear on the first page of any and all search engines. Got it ? If not check out our article On Page SEO Factors List. This article goes into more detail.

Now lets move on to the next phase of this SEO Tutorial, SEO Tips and Tricks…

SEO Tips and Tricks

SEO Tip and Trick 1:

Create Quality Content: Why ? Well you want people to visit your site and stay once they get there right ? And you want those individuals to continue to visit correct ?  Well create content they want to read and value. Quality content helps with personal branding and building trust with search engines and followers. We all like Mashable. Why ? Because we know we can look to that brand for quality content we can learn from. So create your own quality content.

SEO Tip and Trick 2:SEO Tutorial and Training

Add Images: Many people forget that images can also be a traffic source for your blog or website. Be sure to include images in all blog post. Even if it’s just one. Be sure to SEO your image as well to help it rank in the image search query. Do not expect a lot of traffic from image search engine queries but do expect some. ( I thought this image was funny –>)

SEO Tip and Trick 3:

Syndicate your content: Share your Content. Encourage Facebook Likes, Google shares, Twitter RT and Scoop.it Shares. These all help with exposing your content to the masses. Showing individuals who might have not come across your content on their own. Facebook is great for showing your friends what you are doing. Showing which posts you have liked and also allowing you to share information on your profile to friends. One share can go a long way.

Now For the nitty gritty.. SEO Training

SEO Training 101

Exercise Quality Lengthy Content:

Get in the habit of writing at 300 – 500 word articles. Anything less than that is a frowned upon by search engines (if they could frown at least). We all should be use to writing essays of at least 1000 words. So 300 -500 should be easy peasy. If there is anything to take away from this SEO tutorial, this would be the main thing.

SEO Images:

Get in the habit of at least titling and adding a description for your images. Not everyone has the latest Mac Desktop. Creating a title or descriptive text for your image is a great way for you to connect with those who may have a slower computer or a web browsers that do not display images. Let them hover over the image to see what exactly the image is about. The can rely upon their imagination to draw the picture out in their head.

Link it Up:

Include links to previous content you have written. If I am a first time visitor to your site suggest articles that relate to an article I just read or further explain a certain topic briefly discussed in the article I just read. This is also great for creating backlinks.

Focus Point:

Pick a keyword and focus your writing around it. Before I get started writing I like to pick a topic to discuss. I typically write down everything I would type into Google to find that topic and then begin writing, focusing on the purpose of the article. Keywording is tricky. You don’t want to add your keyword so much that it’s repetitive, but you also don’t want to add it so little that search engines don’t recognize what the article is about. A good keyword is normally filtered throughout your post. The density of your keyword should be 2 – 5  %. For example in a 100 word essay your keyword should appear 2 – 5 times.

Share it:SEO Tutorial

Link your website/blog to your social accounts. Let your blog posts post to your social accounts immediately after they are written to let your followers know ” Hey ! I wrote a New Article ! Come check it out and learn ! ” You can also encourage your followers to share your content. Let them feel comfortable telling others about your site. Of course the content you share is a reflection of you. So are you sharing quality content ? Keep in mind, sharing content across the web also helps with personal branding. Those who think your content is valuable will naturally share your content, these people are naturally the ones most individuals look towards for advice. Do you fall in that category ?

This is an SEO Tutorial and Training shortlist. Bookmark this page as a reference for when you get stuck and need a quick reminder. Many times starting off, we fall into information overload. We have a hard time filtering out what we need to know and what we don’t need to know. To help with that bookmark the basics. Everything else will slowly fall into place as your knowledge of blogging grows.

For more content similar to this SEO Tutorial and Training article check out OBI School . Your one stop shop towards personal branding and getting on the web.

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Search Engine Optimization

Learn How To Hire a SEO Company To Suite Your Needs !

Diverse business group meeting

Wondering about an SEO Company, and how one can help ? One of the fundamental ways to increase traffic to your website is through building backlinks. Building backlinks with intent, will build the value of your website and will help search engines favor your content in search queries. Most backlinks you obtain will naturally grow over time from others citing your content or sharing the information you provide. However if your a new website and unfamiliar with the internet, hiring an SEO Company is something to consider. Man-with-Binoculars Looking for a great seo company

Hiring an SEO (search engine optimization) company is a big step in growing your companies website or your own personal website. It can make or break you. Do research on the SEO company you’re planning on hiring. Some companies promise you the sky and under deliver. Other offer very useful information and great services.

Services to Look for:

  • Keyword Research
  • SEO Training
  • Content Development
  • Review of your sites content and structure
  • Individualized SEO plans & strategy

* If you are unfamiliar with proper SEO Techniques check out Effective Website Optimization Techniques 

Choosing the SEO Company for You

In order to find the correct SEO company  for you, do your research ! I realize I mentioned this before, however I can not stress enough the importance of knowing your SEO companies strengths and weakness.

Questions to Ask:

  • What Can I look to gain from working with your company ?
  • Do you have examples of your previous work ?
  • How long has your company been established ?
  • What kind of results can I look to see ? How long will it take for these results to occur ?
  • Will I be included in the process ? If so how will we be communicating ?

Listed above are a few questions yo can ask  the SEO company in question. Be aware and listen to the answers they give  you. If the answer dances around the question, you may want to avoid working with that particular company.

Be Aware of the Black Hat SEO Companyblack-hat seo company

Black hat SEO is termed as SEO’s who use unethical SEO techniques to increase search engine ranking. Google has done a good job of weeding out the black hat SEO’s, through implementing a keyword relevancy algorithm and social network activity, but a few websites can still slip through the cracks. Black hat SEO’s typically promise you first page ranking. This is a huge red flag ! If you look at how old the websites are that rank on the first page most have been established for a few years and have tons of social sharing going on. If your site is brand new the probability of your site ranking for page one on Google is very rare. You will need to have some awesome content, specific keywords and a great following that loves your information and share across social network platforms. Even with those three basic elements in place you can’t guarantee a first page ranking. Websites that rank on the first page are up to Google’s choosing. Most sites on the first page have built a trust bond with Google over the course of years. Meaning when users type in a certain search query Google can rely on particular websites content to display as the search result for that query.

 

SEO Companies :

When hiring a SEO company be sure to use your best judgement. Trust your gut !

If you are looking to learn how to build SEO on your site without hiring a company to do so for you, check out our webinar series. Learn everything there is to know about building a website from scratch and staying in the good graces of Google.  Stay up to date with our newsletter to get more information about our webinar dates.

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Blog Tips Search Engine Optimization

Effective Website Optimization Techniques

Effective website optimization techniques

website optimization techniquesWe are always searching for the most optimal ways to optimize our website. You hear the same things in every article: backlinks, on-page seo, social media , quality content ect. ect. This is all true…. This article will touch on two different  website optimization techniques  and delve into some more familiar ones as well.

4 Great Website Optimization Techniques

1. Blog Post

If you have a business, a blog is necessary. Blogging is a great way for your customers/followers to get to know the business. It is a great platform to discuss new products, and things going on with the company.

With a blog, you can make announcements on the services you offer. This is a great way to increase traffic to your site and grow consumers product knowledge, and MAKE SALES! The services you offer can be the same as others, BUT what make YOU unique to your competition? What separates you from the rest ?

For followers of your blog/website, and those who have subscribed to your RSS feed or newsletter. (If your not using EMAIL MARKETING your neglecting your business) These people should be able to get emails sent directly to their inbox with the most up to date information regarding you and your business.

**Don’t know how to blog or create a website ? Learn how with Quincy

2. News LetterseNewsletter

Once or If you have the physical addresses of your clients and potential customers. You NEED to be sending them reoccurring newsletter via Mail. Yes, Direct Mail seem archaic, but MANY individuals do still read the mail. Plus it’s another way to stand above your competition. Sending reoccurring news letters to your subscribers is a great way to connect with them on a personal note. You are not only on their computer, lab top, ipad, or phone, but now you are physically “in their home”.

Be unique with your news letter. Tell them about upcoming events, special give-aways or product discounts unique to the news letter subscribers.

3. Social Media

What do you mean I can’t Facebook like this post ?

Your site in pretty much non-existent if you have no social media presence. Get involved with social media, even if you don’t know how to use it. Hire someone who does. This can increase traffic and engagement 10 fold !

Top Social Media Sites

  • Facebook
  • Twitter
  • Pintrest
  • Instagram
  • Vine

** This solely is one of the most important website optimization techniques you can take part in. Be sure to have a social media presence. People love sharing information with friends & family. Leverage this to your advantage!

4. Your Community

Reach out to those who are in the same niche as you. Guest posting is one major website optimization techniques that doesn’t get enough credit. You can actually guest post on sites that get more traffic then yours ! Some even let you post a link back to your website or out to your offer. Why wouldn’t you take advantage of this ?

Some tips with guest posting. Be sure with guest posting your are providing unique quality content. You will want to present your best material possible. Make sure the content you are presenting is relevant to the site your are guest posting for. Provide a one of kind post for each site you post on. Do NOT recycle articles !

These effective website optimization techniques are just a few simple examples of how to get yourself out there. Always be thinking outside the box. Of course there a other ways for you to optimize your website, but these are the ones I believe most individuals don’t realize they can and should be doing. With all techniques I’ve shared with you, be sure in every aspect of website optimization you are providing quality content. I cannot stress the importance of providing quality content enough ! It’s THE MOST IMPORTANT aspect of your website and should not be taken likely.

 

Learn more about the author of is article: Sirena Williams

 

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Blog Tips Search Engine Optimization

SEO checklist: Optimizing Your Content

optimizing your content

kingcontent

Rule Number 1 on website creation: Content is King.

Content is the most important aspect of your website. It’s why people visit your site in the first place. To receive the most relevant information from their search query. It’s important that you offer quality content and services to those who are visiting your site. Providing individuals with informative, creative, funny or promotional and RELEVANT content is what is going to get them hooked and coming back for more. Also providing content that people are actually interested in sharing with others will give a huge boost the reputation of your page.

Below I detail a simple SEO checklist for you to follow when creating your quality content. Get use to following this SEO checklist, it will help with the longevity of your site and aid in social sharing.

SEO Checklist SEO Check List

1.  Create Quality Content

As stated before, Quality Content is the most important factor in website creation and sustainability. Providing quality content that individuals are interested in sharing will help build your sites reputation with both users and Google. How you might ask ? Google likes to see social activity on websites. The more active users are with commenting and sharing your website the better ranking Google will give you. Social sharing creates trust with Google. Sharing lets Google know, hey the content this website is providing is relevant to the search query others are looking for, rank it. The more social sharing the better. Just be sure you are providing quality, relevant content.

How Do I provide Quality Content ?

When creating quality content you are going to want to be active in your niche. Understand what type of information your niche is looking for, and then provide it to them. Be the first to offer new information if possible. If not, always be the one who’s “in the know” about the newest information.

How will Users find my Content ?

Through search query’s. Be sure when key-wording your post to anticipate different users understanding of the topic you are providing. If I’m writing an article on Track and Field, someone who is knowledgeable in the subject may type in  “SoCal USATF ” a very specific key word related to the subject of track and field. Where as someone who is not as knowledgeable may type in “Track”, a very broad keyword that will allow anything associated with the word “track” to appear in the search query. Include a good mix of keywords so that all individuals you may be targeting in the niche have the possibility of finding your website.

2. Write Compelling Anchor Text

Anchor text is the click-able text you see on websites. Often times it is highlighted in a different color from text on on the page, underlined, bolded ect. ect. .

Anchor text should be descriptive, it should tell users and search engines about the page you’re linking to. The better your anchor text, the easier it is for the user to navigate to the page and search engines understand what the page you’re linking to is about.

Be aware that anchor text can lead to internal or external pages. Linking your website to other high authority sites, and also internally linking, can lead to a better reputation. Internal and external linking are off page seo tactics or in other words help with back-linking.

With Anchor text be sure to choose descriptive, concise text when linking pages and make sure they are easy to spot. Remember we are trying to make our site user friendly.

Great Anchor Text Ideas To Link

  • Company Name
  • Key Word
  • Persons Name
  • Product
  • Destination
  • Call to Action

3. Optimize Your ImagesOptimize-All-The-Things

So what is that “alt” attribute good for ? “Alt” is short for alternative. In html code “alt” indicates alternative text for image should a browser not display the image properly or if someone is the using a screen reader software. The “alt” attribute should include information about the image. The text in the “alt” attribute also acts as anchor text should you decide to link the image to another page.

4. Use Your Heading Tags

Heading tags are meant to be used to highlight important text, use them. Not only do they allow the user to navigate through your content more easily and present structure, but they also let search engines know what your content is about. There are 6 different Heading tags, the most important being H1 and the least being H6. Be sure to use them wisely and only on text that helps with the flow of your content.

Be sure to use heading tags where it is appropriate. Imagine you’re writing a time line. The structure of your time line normally starts off with the largest heading first and then the next largest following and so on and so on, until you begin a new subject matter. Treat your content the same way.

Example Article Flow

Heading 1 How To Make Chocolate Chip Cookies

Heading 2 Preparation

Heading 3 Ingredients

Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

Heading 2 Bake Preparation

Heading 3 Directions

Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

Enjoy !

5. Know When to Use Your “rel” attribute of a link to “nofollow”Seo Check list rule 5 Nofollow

When would the “nofollow” be useful ? If you have a blog with an open comment section look into adding “nofollow” attribute to all of your comments. Blog comments are highly susceptible to spam. Adding “nofollow” to your user added links ensure you are not hurting your pages reputation by providing an outbound link to a spam site. Linking to sites that Google deems as “spammy” can hurt the reputation of your site, so be sure to avoid this at all cost ! Also use “nofollow” if a users personal site has a bad reputation and you just so happen to reference them in an article.  This can help you avoid being associated with that site.

 

 

Listed above is a simple check list you can incorporate into your daily, weekly, monthly routine. This SEO Checklist will help lead you into the good graces of Google and other search engines. Sometime we get caught up in trying to make things more difficult than necessary. Try to remember the fundamentals. Remember Simplicity is Key and Content is King.

 

By: Sirena Williams:  You can find out more about the Author of this article by going here.

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Blog Tips Search Engine Optimization

Website Strategy: SEO Strategy Factors Search Engine Optimization

Seo Strategy

In order for your page to rank in Google you will need some type of SEO Strategy ! Whether it be on page seo or off page seo factors, both are actually necessary if you want to make page one in any search engine.

However your website is your website and each website has a certain goal.

SEO Strategy Factors

These three things are going to be the most baisic necessities for your website.

  • Keywords
  • Content
  • Back-links

It is with the basics that you are going to build your website and improve you seo strategy.

Keywords

If you are already aware of the purpose of your website you will need to choose a keyword best fitting that describes it.

For starters the keyword will need to be included in the URL, anchor text for links, and H1, H2, H3 Tags throughout the website. This will help search engines readily identify what exactly the website is for.

For Example :  OMGPB

Keyword – Purple Bunnies

URL – www.PurpleBunnies.Com

Anchor Link Text – Look at this cute Purple Bunnie !

 

H1 Tag Purple Bunnies Unite

H2 Tag This Purple Bunny is Funny !

H3 Tag Cute Purple Bunnies Dancing

 

Content keywords

Now that you have chosen your keyword be sure your content relates to that keyword.

So often we type keywords, or terms, into search engines and what we are looking for is not present. This is because the old algorithm for most search engines was to look for website who had those key terms.

Now search engines still look for webpages that have the keywords you are looking for but they also take into account the social aspect of your site and how related the content is to your keyword.

>> Learn How To create Relevant Content Through Blogging <<

 

Search Engines have gotten better at weeding out irrelevant content related to keyword terms on website so it is pertinent that you provide the proper content associated with the keyword you are ranking for. With the social aspect added to the algorithm it now reflects negatively upon your site if someone gets your page and leave in less than a second. Social Aspect Factors including ; How often people visit your site, how long they stay, do they share your content , and Where do they go after they leave ?

So Keep Your Content Relevant To Your Keyword !

If you want people to stay on your site.

Back linksBACKLINK[1]

What are back links ? Back links are links from external websites to your website. You can also have internal linking.

How to obtain back links

  • Social Networking Sites
  • Forums
  • Web 2.0 sites

You can have someone build back links for or you can build them yourself. In the process build naturally and slowly. It typically takes search engines 3 -6 months to recognize you as an authority site. So you can only imagine if after one week you have a link velocity of a site that is 5 years old that you may get the red flag to your site.

Get use to using these three basic steps when it comes to building a new website. They will help you in the long run.

 

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How to Improve your business Search Engine Optimization Training

How to Submit a Sitemap

benefits of a sitemap

What is a Sitemap ?

“Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.”

Continue Reading…

Benefits of a Sitemap

  • Search Engine Optimization
  • Your site is registered with the search engine you submit your site to.
  • Search Engines Can easily read your site
  • Keep track of every post, time stamped and frequency update (this is important when you are blogging daily)
  • You can rely less on external links

How to Submit a Sitemap

Google Webmaster tools : https://www.google.com/webmasters/tools/home?hl=en

  1. Click Site you would like to submit a map for
  2. Left hand sidebar click Optimize
  3. Click sitemap
  4. Click add/test sitemap
  5. In the box type /system/feeds/sitemap
  6. Click Submit !

Bing Webmaster Tools : http://www.bing.com/toolbox/webmaster

  1. Go to the Dashboard for you site
  2. Click Submit a Sitemap
  3. Copy Past Sitemap URL
  4. Click Submit

*Before submitting your map it is important that you have uploaded your sitemap css coding, html file, onto your hosting server. Without the proper html file uploaded onto your server, your map will continue to pend until appropriate files are uploaded.

How to Create a Sitemaphow to create a sitemap

“Here’s an example of a basic Sitemap with a single entry for a URL that includes an image and a video (for convenience, only a subset of available video information is shown).

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"
        xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url> 
    <loc>http://www.example.com/foo.html</loc> 
    <image:image>
       <image:loc>http://example.com/image.jpg</image:loc> 
    </image:image>
    <video:video>     
      <video:content_loc>http://www.example.com/video123.flv</video:content_loc>
      <video:player_loc allow_embed="yes"
      autoplay="ap=1">http://www.example.com/videoplayer.swf?video=123</video:player_loc>
      <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
      <video:title>Grilling steaks for summer</video:title>  
      <video:description>Get perfectly done steaks every time</video:description>
    </video:video>
  </url>
</urlset>"

Continue Reading...

Sitemaps are very beneficial to all new website owners. It is important that you are doing all things necessary to help out your website when it comes to Search Engine Optimization. As a new site it is going to take you time to rank in search engines. Every little edge against the competition helps. Creating and submitting a sitemap is a step towards ranking in search engines .

Good Luck !

 

 

 

 

 

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Blog Tips Search Engine Optimization

On Page Seo Factor List

on page seo factors

1 of 2

On Page Seo

 

What is On Page Seo ?

On Page Seo are the aspects and keywords of your page that encourage search engine ranking. On page seo factors optimize your results in the search engines.


When dealing with on page seo there are a number of factors you want to include in your blog post or website.

On Page Seo Factor 1:

It is best to have your keyword in your domain/file Name.

For example if I am a bakery that solely sales chocolate chip cookies, a good domain name would be www.OnlyCholocateChipCookies.com . My keywords are Chocolate Chip Cookies, this is what I would be aiming to rank for in the search engines eyes.

On Page Seo Factor 2:

Make sure your Keyword or words are included in the title. This lets search engines know what exactly your article or website is about . Increasing your on page seo rank !

On Page Seo Factor 3:

Have an H1 Tag in your blog post or website with your keywords.

On Page Seo Factor 4:

Use descriptive keywords as well as your keyword. Different variations of your keywords to be used is a plus ! Fill your article with different variations of the keyword if possible ! Be sure to have your keywords and variations of your keyword in the first and last paragraph. Let the search engine spiders know that this article is about that particular keyword.

On Page Seo Factor 5:

Include an image alt tag. Different variation of your keyword being use on your site or blog post is another way of ranking high in the search engines. Lets the engines know that not only is text related keyword available on the site but images as well .

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How to Improve your business Search Engine Optimization

What is Off Page SEO ?

What is Off Page SEO ?

So, What Is Off Page SEO ?Off page Seo, Anchor Text

Laments terms..

Backlinks…

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.[1]

Continue Reading…

Off Page SEO is the number of back links you have directed towards your site.

Off Page seo, Anchor Text Off Page SEO and Anchor Text

With backlinks you want to make sure you are varying your anchor text. There are 4 different variations of anchor text you can have when setting up your backlinks. In your main post be sure to use descriptive keyword rich anchor text.

Anchor Text Type 1 : Exact Match Anchor Text

With Exact match anchor text, you want to make sure you are using this 25-40% of the time with your back links.

For example: If your keyword is Hot Wheels, you should make sure that anchor text is hyper linked to valuable content linking back to your original blog , or website.

Anchor Text Type 2 : Partial Match Anchor Text

With Partial Match Anchor text, you want to make sure you are using this 10-20% of the time with your back links.

For example: We will use the same keyword Hot Wheels, a partial match for this would be something like Hot Wheels Supplies or Hot Wheels on Sale. The main keyword is still in the anchor text however now you are partially matching the link.

Anchor Text Type 3: Random Anchor Text

With Random Anchor text you want to make sure you are using this 15-25% of the time with your backlinks.

Examples of this are : Click here, more information, continue reading, and so on and so forth.

These you can use with more low quality links.

Anchor Text Type 4: URL Anchor Text

With URL Anchor text you want to use this 20-30% of the time . Most of your URL anchor text links you want to post on videos.

Examples of this are; Website.com, www.website.com. http://website.com and so on and so forth.

Now none of these percentages are set in stone. Google is forever changing and evolving. Coming out with new algorithms to post the most relevant content to its viewers. These percentages are just suggestions. Figure out what works for you.

Off page Seo, anchor text , backlinksOff Page SEO: Backlinks Basics

Off Page SEO: Backlinks Basic Tip 1

When setting up backlinks for your site make sure you have link diversity. You can obtain link diversity by having links from various sources and IP addresses. Sources such as Web 2.0 Sites, Social Networking Site, Forums ect.

The new Google Penguin also likes to see multiple visitors to your site that comment and share. This lets Google know your site is valuable. Now this does not mean to go out on Fiverr and hire a bunch of people to comment on your post. There can be cost and benefits to doing this. Cost, you want high quality comments. You are only paying these people $5 for there service. So you can figure out how much quality a $5 post is. Benefit, you have a comment from a different IP address and your site may or may not be shared dependent upon what that person is offering.

Off Page SEO: Backlinks Basic Tip 2

Now that you know the importance of backlinks and how they can help your site it is important to build your backlinks steadily and maintain link velocity as time goes on.

The average new website takes from 3 to 6 months to rank high in Google. So if your site magically 100,000k links and tries to rank over night , get ready for those red flags from Google.

If There is anything to take away from this article it is this….

Start slow and build up… do not build links all at once.. a site does not naturally grow like that.. YOU WANT TO BE….OR AT LEAST LOOK, NATURAL.

Off page seo, backlinks , anchor text

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