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How to Use Your Blog

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How To Use Your Blog How To use Your Blog

Now that you have a blogging platform or your thinking about starting a blog, it is important that you understand how to use your blog to gain the maximum benefits possible !

If you are a corporation looking into blogging great ! A blog will save you tons of advertising money !

“Corporations who are trying to target a specific market should invest in several blogs that cater to that market. It’s a cheaper, more effective and measurable way of advertising,” Schawbel said.

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Having a blog is a like a secret gold mine waiting to be discovered by gold diggers ! Once your niche audience finds your Blog its like they struck it rich. That is assuming you are providing them with “Golden content” !

How To Use Your Blog Tip 1

Use a well establish blogging platform as leverage for your company or personal blog. Start blogging on a platform that is well know to search engines as an authority site. Along with keywords and seo optimization if your blog posts are written to optimize your search engines results you can see yourself ranking high and bringing in traffic sooner than you think. Make your blog work for you ! Blogs are consistently update unlike static websites. When search engines recognize that your blog is being consistently update they will begin to trust the content you are posting is valuable to those searching for what you are providing. This works in hand in hand with the visitors you attract. The more frequently you update your blog and the more frequent visitors visit your site the better. Use a well know blog site as leverage to help you rank faster in search engines and attract visitors.

How To use your blog How To Use Your Blog Tip 2

Use you blog build relationships with customers/followers online. If you are using your blog to promote your offline business this is a great way for your customers to get to know you and your company. Share whats new in your company. Share your experiences and struggles that it took to build your company to what it is today. If there is a new study coming out let your audience know. Maybe you did a review on something, share your findings. Do blog post give-aways, that are exclusive to the customers that follow your blog and things of that nature. Building a relationship with your clients is a key factor to your success. The more comfortable your customers feel about your business the more willing they are to invest and spend money with you. The same for your personal blog. If you are doing reviews on products and looking to eventually sell the product be genuine in your review. Be personable and honest. Become the authority in your niche ! People build trust through readership. If you are constantly providing your audience with “Golden Content” they will continue to look towards you for answers and products.

“There is a definite trend we’ve seen where people trust the opinion of a regular person, we trust any person force more than any corporate force when it comes to getting advice and recommendations,” Elisa Camahort Page, co-founder and COO of BlogHer told FOX411’s Pop Tarts column. “Experience can now be seen as expertise, if an individual reviews a lip balm, their opinion becomes more important than what a beauty magazine says.”

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How To Use Your Blog Tip 3How To use Your Blog

Market your blog on different social media sites, web 2.0 and forums. Make sure to let your audience know that you have “Golden Content” you would like to provide them with. This will GROW your audience and attract more customers or followers to your business or blog. By doing this you will slowly become the authoritative figure for the content that you are providing. Thus in turn branding yourself in the online community. Getting your content out there is going to be the most important thing in growing your audience. Make sure you let everyone you know know ! Use your blog to grow your audience.

It is important that you understand how to use your blog and how a blog can help you in your business and personal endeavors.

Whether its for marketing or personal use your blog is your gold mine !

There is always someone out there looking for the content you are willing to provide. You just need to write it and let them know its there !

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2 Comments
  • […] WordPress is very click and go simple. WordPress Easy Mode shows you the basics you need to build a successful blog. The main categories New Post, New Page, All Post ect. Technically if your sole goal is blogging […]

  • StrategyNut Mar 1,2013 at 9:32 pm

    Just be compelling with your varied content.

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