The Importance of Cross Promotion

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What is Cross Promotion?cross promotion

Cross promotion is a form of marketing in which an individual or business of particular products and services, promotes similar products that may of interest to their customers and followers.

An example of cross promotion, is one marketer promoting another, and vice versa. Not only does this edify each individual who is being promoted, but you also personally brand yourself as the person to look towards for information.

Why Cross Promote?

  • Edification
  • Gain new followers
  • Exposure
  • Win-Win situation for both parties
  • Cost of promotion is cheaper (most cases free)
  • One of the beneficial types of promotion

How To Cross Promote :

Find Individuals in your Niche: Look for people who are interested in the same types of information you are sharing. Cross promotion of individuals in your niche is a great way to grow your business and build relationships. “Everyone you ever meet will know something you don’t.”

Explain the benefit of the relationship: what can you help them achieve ? How does this benefit them ?  Can you guarantee them any thing? Is your relationship a “I scratch your back you scratch mine” or do the two parties involved genuinely care about the success of the other. People are always looking to know what they can benefit from building a partnership with others. So sell yourself on this part. Surround yourself by those achieving success and you will too.

Discuss a cross promotion scheme: One time website featured or continued partnership ? Be sure both parties on the same page when it comes to cross promotion. understand the agreement arrange and leave no detail unclear.

If you are unfamiliar with cross promotion this is a great way to gain new followers and expand your reach, as mention in Why Cross Promote. Not everyone who follows you is going to like you as an individual, so why not suggest someone who they might like to follow. May give you brownie points.

How To Cross Promote Without Selling Out


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