Quincy & Sirena

Niche Marketing Tips

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Let me start out first by explaining what a niche market is….

A niche market is a specific group of people in which a particular product appeals to.

The importance of the niche market is  to reach the specific, targeted audience that is looking for the content/product you are providing. Learning how to target the right niche and marketing to them effectively will save you TIME,  MONEY and generate you LARGER PROFITS.

Niche Marketing Tips to Follow

1. Identify your Niche: Identify the group of people who would be interested in your product or service. The more specific the group the better your product sales will do. For example If I create a product that focuses on Soccer technique for males players ages 14 to 17, I’m only going to market to the parents of those soccer players. Not to those only interested in the sport in general or who fall outside that demographic. I can then get even more specific and market to those within that group who are interested in becoming a forward. Now I have identified my specific niche and thus can create a campaign or product that speaks to their needs to perfection.

The aim of marketing is to know and understand the customer so well the product or service FITS him and SELLS itself.

Peter Drucker

give the customers what they want2. Hone in on Your Markets Needs: Figure out what it is your market is looking for. To piggy back off of the soccer example I can find out what the most sought after skill set for a particular position is on the field. Be it mid-fielder, goalie , or forward. I can do this by creating a survey that targets a this sports base. Collect data pertaining to soccer players goals and then build a product around that.

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4 Comments
  • Soumya Roy Dec 2,2014 at 9:50 am

    Being an optimizer and coach I had great chances to interact with few very successful niche marketers and learned their strategies & techniques to market niche products. Your tips are really aligned with all those and additionally the sixth point I would like to add is a strong CTA on product pages so that we can convert our visitors into our customers or clients. Loved reading this post, going to browse more on your blog.

  • Daniel Sitoabasi Mar 2,2014 at 7:09 pm

    i was planning on going into niche marketing but i was discouraged but now that i have gotten tips here, i will try it.

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