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SEO checklist: Optimizing Your Content

optimizing your content
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Rule Number 1 on website creation: Content is King.

Content is the most important aspect of your website. It’s why people visit your site in the first place. To receive the most relevant information from their search query. It’s important that you offer quality content and services to those who are visiting your site. Providing individuals with informative, creative, funny or promotional and RELEVANT content is what is going to get them hooked and coming back for more. Also providing content that people are actually interested in sharing with others will give a huge boost the reputation of your page.

Below I detail a simple SEO checklist for you to follow when creating your quality content. Get use to following this SEO checklist, it will help with the longevity of your site and aid in social sharing.

SEO Checklist SEO Check List

1.  Create Quality Content

As stated before, Quality Content is the most important factor in website creation and sustainability. Providing quality content that individuals are interested in sharing will help build your sites reputation with both users and Google. How you might ask ? Google likes to see social activity on websites. The more active users are with commenting and sharing your website the better ranking Google will give you. Social sharing creates trust with Google. Sharing lets Google know, hey the content this website is providing is relevant to the search query others are looking for, rank it. The more social sharing the better. Just be sure you are providing quality, relevant content.

How Do I provide Quality Content ?

When creating quality content you are going to want to be active in your niche. Understand what type of information your niche is looking for, and then provide it to them. Be the first to offer new information if possible. If not, always be the one who’s “in the know” about the newest information.

How will Users find my Content ?

Through search query’s. Be sure when key-wording your post to anticipate different users understanding of the topic you are providing. If I’m writing an article on Track and Field, someone who is knowledgeable in the subject may type in  “SoCal USATF ” a very specific key word related to the subject of track and field. Where as someone who is not as knowledgeable may type in “Track”, a very broad keyword that will allow anything associated with the word “track” to appear in the search query. Include a good mix of keywords so that all individuals you may be targeting in the niche have the possibility of finding your website.

2. Write Compelling Anchor Text

Anchor text is the click-able text you see on websites. Often times it is highlighted in a different color from text on on the page, underlined, bolded ect. ect. .

Anchor text should be descriptive, it should tell users and search engines about the page you’re linking to. The better your anchor text, the easier it is for the user to navigate to the page and search engines understand what the page you’re linking to is about.

Be aware that anchor text can lead to internal or external pages. Linking your website to other high authority sites, and also internally linking, can lead to a better reputation. Internal and external linking are off page seo tactics or in other words help with back-linking.

With Anchor text be sure to choose descriptive, concise text when linking pages and make sure they are easy to spot. Remember we are trying to make our site user friendly.

Great Anchor Text Ideas To Link

  • Company Name
  • Key Word
  • Persons Name
  • Product
  • Destination
  • Call to Action

3. Optimize Your ImagesOptimize-All-The-Things

So what is that “alt” attribute good for ? “Alt” is short for alternative. In html code “alt” indicates alternative text for image should a browser not display the image properly or if someone is the using a screen reader software. The “alt” attribute should include information about the image. The text in the “alt” attribute also acts as anchor text should you decide to link the image to another page.

4. Use Your Heading Tags

Heading tags are meant to be used to highlight important text, use them. Not only do they allow the user to navigate through your content more easily and present structure, but they also let search engines know what your content is about. There are 6 different Heading tags, the most important being H1 and the least being H6. Be sure to use them wisely and only on text that helps with the flow of your content.

Be sure to use heading tags where it is appropriate. Imagine you’re writing a time line. The structure of your time line normally starts off with the largest heading first and then the next largest following and so on and so on, until you begin a new subject matter. Treat your content the same way.

Example Article Flow

Heading 1 How To Make Chocolate Chip Cookies

Heading 2 Preparation

Heading 3 Ingredients

Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

Heading 2 Bake Preparation

Heading 3 Directions

Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

Enjoy !

5. Know When to Use Your “rel” attribute of a link to “nofollow”Seo Check list rule 5 Nofollow

When would the “nofollow” be useful ? If you have a blog with an open comment section look into adding “nofollow” attribute to all of your comments. Blog comments are highly susceptible to spam. Adding “nofollow” to your user added links ensure you are not hurting your pages reputation by providing an outbound link to a spam site. Linking to sites that Google deems as “spammy” can hurt the reputation of your site, so be sure to avoid this at all cost ! Also use “nofollow” if a users personal site has a bad reputation and you just so happen to reference them in an article.  This can help you avoid being associated with that site.



Listed above is a simple check list you can incorporate into your daily, weekly, monthly routine. This SEO Checklist will help lead you into the good graces of Google and other search engines. Sometime we get caught up in trying to make things more difficult than necessary. Try to remember the fundamentals. Remember Simplicity is Key and Content is King.


By: Sirena Williams:  You can find out more about the Author of this article by going here.

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