Tag Archives: search engine optimization

Search Engine Optimization

SEO Tutorial and Training 101 ; Search Engine Optimization How to

SEO-Tutorial

Welcome to SEO tutorial and Training 101. This SEO Tutorial is meant to detail the very basic needs you will need to know and understand when getting started with search engine optimization how to. Please be aware that in the SEO tutorial all practices discussed, mention or suggested are all thing Online Biz Information uses and implements daily!

To start off this SEO tutorial and training we’re going to give a basic run down of what SEO is.

SEO or Search Engine Optimization is

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results.

– Wiki

in lament terms, “tricking” your website out with the goal to appear on the first page of any and all search engines. Got it ? If not check out our article On Page SEO Factors List. This article goes into more detail.

Now lets move on to the next phase of this SEO Tutorial, SEO Tips and Tricks…

SEO Tips and Tricks

SEO Tip and Trick 1:

Create Quality Content: Why ? Well you want people to visit your site and stay once they get there right ? And you want those individuals to continue to visit correct ?  Well create content they want to read and value. Quality content helps with personal branding and building trust with search engines and followers. We all like Mashable. Why ? Because we know we can look to that brand for quality content we can learn from. So create your own quality content.

SEO Tip and Trick 2:SEO Tutorial and Training

Add Images: Many people forget that images can also be a traffic source for your blog or website. Be sure to include images in all blog post. Even if it’s just one. Be sure to SEO your image as well to help it rank in the image search query. Do not expect a lot of traffic from image search engine queries but do expect some. ( I thought this image was funny –>)

SEO Tip and Trick 3:

Syndicate your content: Share your Content. Encourage Facebook Likes, Google shares, Twitter RT and Scoop.it Shares. These all help with exposing your content to the masses. Showing individuals who might have not come across your content on their own. Facebook is great for showing your friends what you are doing. Showing which posts you have liked and also allowing you to share information on your profile to friends. One share can go a long way.

Now For the nitty gritty.. SEO Training

SEO Training 101

Exercise Quality Lengthy Content:

Get in the habit of writing at 300 – 500 word articles. Anything less than that is a frowned upon by search engines (if they could frown at least). We all should be use to writing essays of at least 1000 words. So 300 -500 should be easy peasy. If there is anything to take away from this SEO tutorial, this would be the main thing.

SEO Images:

Get in the habit of at least titling and adding a description for your images. Not everyone has the latest Mac Desktop. Creating a title or descriptive text for your image is a great way for you to connect with those who may have a slower computer or a web browsers that do not display images. Let them hover over the image to see what exactly the image is about. The can rely upon their imagination to draw the picture out in their head.

Link it Up:

Include links to previous content you have written. If I am a first time visitor to your site suggest articles that relate to an article I just read or further explain a certain topic briefly discussed in the article I just read. This is also great for creating backlinks.

Focus Point:

Pick a keyword and focus your writing around it. Before I get started writing I like to pick a topic to discuss. I typically write down everything I would type into Google to find that topic and then begin writing, focusing on the purpose of the article. Keywording is tricky. You don’t want to add your keyword so much that it’s repetitive, but you also don’t want to add it so little that search engines don’t recognize what the article is about. A good keyword is normally filtered throughout your post. The density of your keyword should be 2 – 5  %. For example in a 100 word essay your keyword should appear 2 – 5 times.

Share it:SEO Tutorial

Link your website/blog to your social accounts. Let your blog posts post to your social accounts immediately after they are written to let your followers know ” Hey ! I wrote a New Article ! Come check it out and learn ! ” You can also encourage your followers to share your content. Let them feel comfortable telling others about your site. Of course the content you share is a reflection of you. So are you sharing quality content ? Keep in mind, sharing content across the web also helps with personal branding. Those who think your content is valuable will naturally share your content, these people are naturally the ones most individuals look towards for advice. Do you fall in that category ?

This is an SEO Tutorial and Training shortlist. Bookmark this page as a reference for when you get stuck and need a quick reminder. Many times starting off, we fall into information overload. We have a hard time filtering out what we need to know and what we don’t need to know. To help with that bookmark the basics. Everything else will slowly fall into place as your knowledge of blogging grows.

For more content similar to this SEO Tutorial and Training article check out OBI School . Your one stop shop towards personal branding and getting on the web.

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Search Engine Optimization

Learn How To Hire a SEO Company To Suite Your Needs !

Diverse business group meeting

Wondering about an SEO Company, and how one can help ? One of the fundamental ways to increase traffic to your website is through building backlinks. Building backlinks with intent, will build the value of your website and will help search engines favor your content in search queries. Most backlinks you obtain will naturally grow over time from others citing your content or sharing the information you provide. However if your a new website and unfamiliar with the internet, hiring an SEO Company is something to consider. Man-with-Binoculars Looking for a great seo company

Hiring an SEO (search engine optimization) company is a big step in growing your companies website or your own personal website. It can make or break you. Do research on the SEO company you’re planning on hiring. Some companies promise you the sky and under deliver. Other offer very useful information and great services.

Services to Look for:

  • Keyword Research
  • SEO Training
  • Content Development
  • Review of your sites content and structure
  • Individualized SEO plans & strategy

* If you are unfamiliar with proper SEO Techniques check out Effective Website Optimization Techniques 

Choosing the SEO Company for You

In order to find the correct SEO company  for you, do your research ! I realize I mentioned this before, however I can not stress enough the importance of knowing your SEO companies strengths and weakness.

Questions to Ask:

  • What Can I look to gain from working with your company ?
  • Do you have examples of your previous work ?
  • How long has your company been established ?
  • What kind of results can I look to see ? How long will it take for these results to occur ?
  • Will I be included in the process ? If so how will we be communicating ?

Listed above are a few questions yo can ask  the SEO company in question. Be aware and listen to the answers they give  you. If the answer dances around the question, you may want to avoid working with that particular company.

Be Aware of the Black Hat SEO Companyblack-hat seo company

Black hat SEO is termed as SEO’s who use unethical SEO techniques to increase search engine ranking. Google has done a good job of weeding out the black hat SEO’s, through implementing a keyword relevancy algorithm and social network activity, but a few websites can still slip through the cracks. Black hat SEO’s typically promise you first page ranking. This is a huge red flag ! If you look at how old the websites are that rank on the first page most have been established for a few years and have tons of social sharing going on. If your site is brand new the probability of your site ranking for page one on Google is very rare. You will need to have some awesome content, specific keywords and a great following that loves your information and share across social network platforms. Even with those three basic elements in place you can’t guarantee a first page ranking. Websites that rank on the first page are up to Google’s choosing. Most sites on the first page have built a trust bond with Google over the course of years. Meaning when users type in a certain search query Google can rely on particular websites content to display as the search result for that query.

 

SEO Companies :

When hiring a SEO company be sure to use your best judgement. Trust your gut !

If you are looking to learn how to build SEO on your site without hiring a company to do so for you, check out our webinar series. Learn everything there is to know about building a website from scratch and staying in the good graces of Google.  Stay up to date with our newsletter to get more information about our webinar dates.

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Blog Tips Search Engine Optimization

Effective Website Optimization Techniques

Effective website optimization techniques

website optimization techniquesWe are always searching for the most optimal ways to optimize our website. You hear the same things in every article: backlinks, on-page seo, social media , quality content ect. ect. This is all true…. This article will touch on two different  website optimization techniques  and delve into some more familiar ones as well.

4 Great Website Optimization Techniques

1. Blog Post

If you have a business, a blog is necessary. Blogging is a great way for your customers/followers to get to know the business. It is a great platform to discuss new products, and things going on with the company.

With a blog, you can make announcements on the services you offer. This is a great way to increase traffic to your site and grow consumers product knowledge, and MAKE SALES! The services you offer can be the same as others, BUT what make YOU unique to your competition? What separates you from the rest ?

For followers of your blog/website, and those who have subscribed to your RSS feed or newsletter. (If your not using EMAIL MARKETING your neglecting your business) These people should be able to get emails sent directly to their inbox with the most up to date information regarding you and your business.

**Don’t know how to blog or create a website ? Learn how with Quincy

2. News LetterseNewsletter

Once or If you have the physical addresses of your clients and potential customers. You NEED to be sending them reoccurring newsletter via Mail. Yes, Direct Mail seem archaic, but MANY individuals do still read the mail. Plus it’s another way to stand above your competition. Sending reoccurring news letters to your subscribers is a great way to connect with them on a personal note. You are not only on their computer, lab top, ipad, or phone, but now you are physically “in their home”.

Be unique with your news letter. Tell them about upcoming events, special give-aways or product discounts unique to the news letter subscribers.

3. Social Media

What do you mean I can’t Facebook like this post ?

Your site in pretty much non-existent if you have no social media presence. Get involved with social media, even if you don’t know how to use it. Hire someone who does. This can increase traffic and engagement 10 fold !

Top Social Media Sites

  • Facebook
  • Twitter
  • Pintrest
  • Instagram
  • Vine

** This solely is one of the most important website optimization techniques you can take part in. Be sure to have a social media presence. People love sharing information with friends & family. Leverage this to your advantage!

4. Your Community

Reach out to those who are in the same niche as you. Guest posting is one major website optimization techniques that doesn’t get enough credit. You can actually guest post on sites that get more traffic then yours ! Some even let you post a link back to your website or out to your offer. Why wouldn’t you take advantage of this ?

Some tips with guest posting. Be sure with guest posting your are providing unique quality content. You will want to present your best material possible. Make sure the content you are presenting is relevant to the site your are guest posting for. Provide a one of kind post for each site you post on. Do NOT recycle articles !

These effective website optimization techniques are just a few simple examples of how to get yourself out there. Always be thinking outside the box. Of course there a other ways for you to optimize your website, but these are the ones I believe most individuals don’t realize they can and should be doing. With all techniques I’ve shared with you, be sure in every aspect of website optimization you are providing quality content. I cannot stress the importance of providing quality content enough ! It’s THE MOST IMPORTANT aspect of your website and should not be taken likely.

 

Learn more about the author of is article: Sirena Williams

 

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Blog Tips Search Engine Optimization

Website Strategy: SEO Strategy Factors Search Engine Optimization

Seo Strategy

In order for your page to rank in Google you will need some type of SEO Strategy ! Whether it be on page seo or off page seo factors, both are actually necessary if you want to make page one in any search engine.

However your website is your website and each website has a certain goal.

SEO Strategy Factors

These three things are going to be the most baisic necessities for your website.

  • Keywords
  • Content
  • Back-links

It is with the basics that you are going to build your website and improve you seo strategy.

Keywords

If you are already aware of the purpose of your website you will need to choose a keyword best fitting that describes it.

For starters the keyword will need to be included in the URL, anchor text for links, and H1, H2, H3 Tags throughout the website. This will help search engines readily identify what exactly the website is for.

For Example :  OMGPB

Keyword – Purple Bunnies

URL – www.PurpleBunnies.Com

Anchor Link Text – Look at this cute Purple Bunnie !

 

H1 Tag Purple Bunnies Unite

H2 Tag This Purple Bunny is Funny !

H3 Tag Cute Purple Bunnies Dancing

 

Content keywords

Now that you have chosen your keyword be sure your content relates to that keyword.

So often we type keywords, or terms, into search engines and what we are looking for is not present. This is because the old algorithm for most search engines was to look for website who had those key terms.

Now search engines still look for webpages that have the keywords you are looking for but they also take into account the social aspect of your site and how related the content is to your keyword.

>> Learn How To create Relevant Content Through Blogging <<

 

Search Engines have gotten better at weeding out irrelevant content related to keyword terms on website so it is pertinent that you provide the proper content associated with the keyword you are ranking for. With the social aspect added to the algorithm it now reflects negatively upon your site if someone gets your page and leave in less than a second. Social Aspect Factors including ; How often people visit your site, how long they stay, do they share your content , and Where do they go after they leave ?

So Keep Your Content Relevant To Your Keyword !

If you want people to stay on your site.

Back linksBACKLINK[1]

What are back links ? Back links are links from external websites to your website. You can also have internal linking.

How to obtain back links

  • Social Networking Sites
  • Forums
  • Web 2.0 sites

You can have someone build back links for or you can build them yourself. In the process build naturally and slowly. It typically takes search engines 3 -6 months to recognize you as an authority site. So you can only imagine if after one week you have a link velocity of a site that is 5 years old that you may get the red flag to your site.

Get use to using these three basic steps when it comes to building a new website. They will help you in the long run.

 

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How to Improve your business Search Engine Optimization Training

How to Submit a Sitemap

benefits of a sitemap

What is a Sitemap ?

“Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.”

Continue Reading…

Benefits of a Sitemap

  • Search Engine Optimization
  • Your site is registered with the search engine you submit your site to.
  • Search Engines Can easily read your site
  • Keep track of every post, time stamped and frequency update (this is important when you are blogging daily)
  • You can rely less on external links

How to Submit a Sitemap

Google Webmaster tools : https://www.google.com/webmasters/tools/home?hl=en

  1. Click Site you would like to submit a map for
  2. Left hand sidebar click Optimize
  3. Click sitemap
  4. Click add/test sitemap
  5. In the box type /system/feeds/sitemap
  6. Click Submit !

Bing Webmaster Tools : http://www.bing.com/toolbox/webmaster

  1. Go to the Dashboard for you site
  2. Click Submit a Sitemap
  3. Copy Past Sitemap URL
  4. Click Submit

*Before submitting your map it is important that you have uploaded your sitemap css coding, html file, onto your hosting server. Without the proper html file uploaded onto your server, your map will continue to pend until appropriate files are uploaded.

How to Create a Sitemaphow to create a sitemap

“Here’s an example of a basic Sitemap with a single entry for a URL that includes an image and a video (for convenience, only a subset of available video information is shown).

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"
        xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url> 
    <loc>http://www.example.com/foo.html</loc> 
    <image:image>
       <image:loc>http://example.com/image.jpg</image:loc> 
    </image:image>
    <video:video>     
      <video:content_loc>http://www.example.com/video123.flv</video:content_loc>
      <video:player_loc allow_embed="yes"
      autoplay="ap=1">http://www.example.com/videoplayer.swf?video=123</video:player_loc>
      <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
      <video:title>Grilling steaks for summer</video:title>  
      <video:description>Get perfectly done steaks every time</video:description>
    </video:video>
  </url>
</urlset>"

Continue Reading...

Sitemaps are very beneficial to all new website owners. It is important that you are doing all things necessary to help out your website when it comes to Search Engine Optimization. As a new site it is going to take you time to rank in search engines. Every little edge against the competition helps. Creating and submitting a sitemap is a step towards ranking in search engines .

Good Luck !

 

 

 

 

 

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