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The Name of The Game is Traffic

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The Name of the Game is Traffic !

In order to sell anything or gain followers you need to create traffic to your blog or porduct being offered. This is the only way people will know about what you are offering !

Where does Traffic Come From ?

There are two forms of traffic.

Paid Advertising and Organic Traffic

Paid Advertising Paid advertising

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Farris et al have defined it simply as “the amount spent to get an advertisement clicked.”[1]

Continue Reading…

There are two main forms of Paid Advertising Online.

  • PPC or CPC
  • Solo Ads

PPC or CPC is the main form of advertising. Pay per click. This benefits you if your are sending traffic to a squeeze page (landing page) to collect an email and name to be marketed products on the back end. Or sending a clicker to the direct offer you have.

A few services that offer PPC advertising are:

  • Facebook
  • Google
  • Bing

* An Impression is how many times your ad is shown on a particular website . Impressions are typically cheaper than clicks and ensure you ad is shown to a bigger audience. Clicks are not guaranteed. 

Solo Ads (email advertising) is a newer form of advertising that is not known by many .

What is a Solo Ad ?

Solo Ads benefit you if you are marketing on a list serve that is interested in your products or blog that you have to offer.

Make sure the list you are marketing on is interested in what you have to offer. It is a waste of time and money to market on a list serve that is not interested in your product.

–>> Click Here For A Premium Solo Ad Provider <<–

Be weary of solo ad providers that offer 40,000 clicks for $60 .

A good Solo Ad provider will charge anywhere from .50 – $3.00 for a premium or  genuine click.

If the offer looks to good to be true it probably is. Most list serves promising an astronomical amount of clicks are probably sending your links to spam bots. These clicks are not genuine but they will most definitely fill the order you provide. So if your sole purpose is to get clicks , then spam bot all you like ! I would not advise this.

Questions To Ask Your Solo Ad Provider (if not already listed on the site)

  • What is your Standard opt in rate ?
  • Average Cost per Click ?
  • Has your list been exposed the product I am offering ?

Organic Traffic Organic Traffic

Web traffic which comes from unpaid listing at search engines or directories is commonly known as “organic” traffic. Organic traffic can be generated or increased by including the web site in directoriessearch engines, guides (such as yellow pages and restaurant guides), and award sites.

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Organic traffic is the unpaid form of traffic. This traffic is beneficial for the simple fact that the traffic directed to your site is from individuals who are seeking out the information or product you have to offer. Great ! You have individuals who want your stuff ! This is an easier sell if that is what you are looking to do.

Ways to increase your Organic Traffic :

  • Publishing your website on directories
  • Social Syndication
  • Keyword & SEO optimization
  • Providing Valuable related Content to your keywords
  • Providing different forms of media on your website (video, links to other websites on the content provided, quotes , act. )

Continue Reading More about On Page Seo… 

Creating traffic is what is going to get you the results you are looking for ! Directed traffic is the best traffic (traffic specific to your offer). This traffic will yield the best results.

Be sure that the content you are providing is genuine. Search engines keep track of how long individuals spend on your page. If they are coming and leaving quickly this reflects negatively on your site. You have about 10sec to “wow” your audience ! Do so.

Apply the knowledge learn and ask questions when necessary.

Good Luck !

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3 Comments
  • Armin H. Mueller Mar 2,2013 at 3:46 am

    Good blog, thanks for sharing this with us.

  • StrategyNut Mar 1,2013 at 9:02 pm

    Good fundamental discussion. The key is to measure conversion of traffic to motivated prospect and refine, refine, refine to improve the conversion rates.

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