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Website Strategy : Your Offline Business Online

offline business online
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Bringing your offline market online is going to be pertinent for the success of your business. More and more people are shifting to online reviews about companies and reading other peoples opinions on your company. website strategy

If you want to survive in the offline world you will need to delve into the online world.

The 3 key elements you will need are:

  1. Website
  2. Blog
  3. Social Media

Website Strategy

If you are unfamiliar with how exactly to build a website there are tons of business that will do this for you. Whether it be a eCommerce site or a simple web page for you business. The non tech savvy individual now has the option to outsource its website design and functionality for someone else to maintain and handle.

The down side to outsourcing is on some sites you are limited in what you can and can not do on their platform. So read the fine print before choosing your site. Figure out your website strategy and pick the company that best fits your vision.

Website Design Sites/ eCommerce Sites

Find the site that works for you and your company. The two I really enjoy using are Host Gator and Wix. If you chose to go with host gator use the promo code SirenasWorld to get your hosting for just a .01. You are welcome in advance !

>>Monetize your Website <<

Blogblog

Over the past year or so blogs have really taken the web by storm. More and more people are blogging and vlogging.

Blogs stand as a platform for companies and individuals to speak on. Maybe on you company website you might not announce Becky’s new promotion, however on your blog this could be something the company can share to its consumer base. Imagine following your local companies blog , reading about Becky’s promotion and then going in for a product you need and congratulating Becky while you are there. How awesome is that ? You have created a certain aura about your company before the consumer arrives. Just make sure you represent the image you convey online offline.

Top Blogging Platforms

All of these platform are viewed as authority sites to Google. If you are hosting your own domain WordPress allows you to upload its dashboard to your site with some web hosting companies. Others come with their own blogging platforms. The tool I started out using first to learn how to properly blog was Empower. I then graduated to a self hosted blog, hosted by host gator and using a WordPress platform. I am now able to do with my blog as I please.

Social MediaSocial-Media-Experts

The last and final thing you need when bringing your offline business online is a social media presence. The top two site in social media being Facebook and Twitter. MySpace is making somewhat of a comeback but since the Facebook explosion it is just not the same.

Social Media Sites

With this presence make sure you are constantly engaging followers through status, images and videos. Interact with your followers to keep them engaged.

To wrap it up , the 3 Key elements for a good website strategy are to have a website, a blog and social media presence. This will get you started and heading in the right direction.

>>Make Money Blogging<<

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12 Flares Twitter 9 Facebook 2 Google+ 0 Pin It Share 0 StumbleUpon 0 LinkedIn 1 Email -- 12 Flares ×