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What is PPC ?

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PPC : Pay Per Click

PPC is short for pay – per – click and is a form of online advertising.

Pay Per Click (PPC)

“Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Farris et al have defined it simply as “the amount spent to get an advertisement clicked.” ”

 

 

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How does a PPC Campaing work ?

Most advertising you see online is a PPC Campaign. You are charged every time someone clicks your ad (text, banner or image ). The destination you wish to send your clicker to is up to you (capture page, directly to the offer, website , blog ect.).

 

How to Create a Successful PPC Campainppc, keyword research

  1. Keyword Research
  2. Niche Marketing Research
  3. Presentability

Keyword Research

Keyword research is the most important aspect of a PPC campaign. It is important that you create solid keywords to be used in your ppc campaign.The reason behind this is simple. Your ad only appears when a certain keyword is search for in a search engine. The more specific the keyword the more targeted the audience.

The ultimate goal of keyword research is to only have your ad appear when that specific keyword is typed into a search engine.

For example:

If I am selling Chocolate Chip Cookies online some keywords I would add to my PPC campaign would be:ppc , Chocolate Chip Cookie

  • Chocolate Chip Cookies
  • Where can I buy Chocolate Chip Cookies
  • Order Chocolate Chip Cookies Online
  • Online Chocolate Chip Cookies Store

Negative Keywords (Keywords I do not want my add to show up for)

  • Peanut Butter Cookies
  • Homemade chocolate chip cookie recipes
  • How to make chocolate chip cookies
  • Great Chocolate Chip cookie Recipes
  • Cookie Recipes
  • Make Cookies

The reason I would not want my ad to show up for these keywords is because I am not informing people on how to make chocolate chips and I am not providing them with recipes for chocolate chip cookies. The only thing I am providing is a location to purchase the chocolate chip cookies.

Keyword Research tools:

Niche Marketing Research

Understand your niche market and what they are looking for.

It is important when creating a PPC campaign that you tailor your ad to serve your niche market.

Find out what it is that they want to know. What content,service or product are they looking for ? What are their needs ?

Once you find this out listen to what it is that they are looking for and execute as needed.

–>> Want to learn how to effectively do paid advertising online with Sirena & Quincy <<–

 

Presentabilityppc

Make your ad compelling and clickable.

  • Does your ad look attractive ?
  • Does your ad make people want to click to see the offer ?
  • Are you providing valuable content ?
  • Is your ad appealing and straight to the point ? or deceiving ?

Make your ad appealing , straight to the point and readable. This will help with increasing traffic to your offer.

If you need an example to model after for you PPC Campaign look at other PPC Campaigns that are currently running.

Services That Offer PPC:

  • Google
  • Bing
  • Facebook
  • Adify
  • eBrandz
  • Odesk

Paid Advertising is not a easy as 1, 2, 3, but takes time and patience to truly master. Be sure to constantly refine your PPC techniques and keep track of what works for you and what doesn’t . This will save you time and money.

–>> Work with Sirena & Quincy ! <<–

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